The experience of shopping for clothing is changing. Shopping from your bed or your living room is
becoming the new normal. With this continuing trend the future of the physical
is changing. Shopping outside will become a social experience, similar way to going to the movies. Before the
50's the only way to see movies was by going to a movie theater. With the arrival of the television
this movie experience was brought to people's homes. Going to movie theaters became a social event,
and still is today
The shopping experience will undergo a similar movement. Going out for
shopping will become a social event
and personalized experience where you can meet your friends and create memories.
Sharing will become the future norm, as sustainable thinking is taking a more prominent role in society. With this new way of thinking,
wearing used clothing will become more accepted. This forms a gateway to connect with others.
The clothing store of the future;
The Cube, enables users to have both a social physical shopping experience and to exchange clothing with